3 weeks

Figma designer & Framer developer

SaaS - Productivity

Assemble - Figma & Framer Website

Assemble is a platform focused on helping teams collaborate and manage work in a more structured and efficient way.

The goal of this project was to design a clean and intuitive website that clearly communicates the product’s value. I designed the full experience in Figma and then implemented it in Framer, building a responsive and polished website.

Project goals and challenges

Define a clear product narrative

Simplify team collaboration flow

Structure dense feature information

Improve onboarding clarity

Design for fast comprehension

Create scalable layout system

Ensure consistency across pages

My approach

  1. Researched the product and users

  1. Defined core messaging and structure

  1. Created clear site architecture

  1. Designed user-focused layouts in Figma

  1. Iterated on UI for clarity and simplicity

  1. Built responsive pages in Framer

  1. Ensured smooth navigation and flow

  1. Applied SEO-friendly structure and hierarchy

Final results

I designed and implemented the entire website in Framer, creating a sleek and modern experience that felt both clean and professional. The website was fully responsive across all devices, ensuring a consistent experience for every user. Through multiple rounds of A/B testing, we refined the homepage and identified the version that performed best, resulting in higher conversion rates.

The final product not only looked great but also delivered measurable improvements in performance and user engagement.