3 weeks

Figma designer

Travel & tourism

Booze Brothers - Website Redesign

Booze Brothers is a Philadelphia-based experience company offering private tours, celebrations, and group experiences across the city.

The focus was on redesigning their website and make it easy for visitors to discover the different experiences and find the right one for their group. I designed the website in Figma, creating a responsive experience that brings together clear navigation, engaging visuals, and a fun, approachable brand.

Project goals and challenges

Make experiences easy to discover

Create a clear site structure

Simplify the booking journey

Reflect the Booze Brothers personality

Build trust with reviews and FAQs

Serve different group types

Highlight Philadelphia experiences

Create a strong responsive experience

My approach

  1. Researched similar tour and experience websites

  1. Information architecture and user flows

  1. Structured clear experience pages

  1. Focused on easy-to-use navigation

  1. Created a bold, playful visual direction

  1. Designed flexible experience layouts

  1. Optimized the experience across devices

  1. Used clear CTAs throughout the website

Final results

I redesigned Booze Brothers’ website, creating a more engaging and intuitive experience for visitors exploring their Philadelphia tours and group experiences. The goal was to make it easier to discover different experiences, understand what each one offers, and find the right option for their group. The final result was a fun, modern, and user-friendly website that reflects the Booze Brothers brand while making the booking journey clearer and more accessible.