8 weeks
Figma designer
SaaS - Email Marketing
Zaplo - Web App Design
Zaplo is a modern email marketing web app designed to make creating, managing, and tracking campaigns simple and efficient. It focuses on helping users handle email marketing through a clear, data-driven interface that prioritizes usability and performance.
The goal of this project was to design an intuitive and scalable web app product experience in Figma, making email marketing more accessible and easier to manage for users of all levels.
Project goals and challenges
Simplify complex email marketing flows
Design a clear and structured dashboard UI
Make data visualisation easy to read and understand
Create intuitive campaign creation screens
Design a scalable and consistent UI system
Improve hierarchy across dense information layouts
Balance functionality with clean visual design
Ensure a cohesive experience across all screens
My approach
Researched existing email marketing SaaS products
Defined core user journeys and key interactions
Designed dashboard layouts with strong hierarchy
Created a reusable component system in Figma
Focused on clean and minimal UI direction
Designed campaign creation and editing flows
Iterated on tables, charts, and data-heavy screens
Ensured visual consistency across the full app
Final results
I designed and improved Zaplo’s email marketing platform, creating a cleaner and more intuitive experience for users managing their campaigns. The goal was to simplify the process of creating, organizing, and tracking email campaigns while making the platform easier to use. The final result was a modern and user-friendly interface that helped businesses manage their email marketing efforts more efficiently.