Full Web Design
Pukly
Pukly
Pukly
My Role: Generalist UX/UI Designer
Industry: SaaS
My Role: Generalist UX/UI Designer
Industry: SaaS
My Role: Generalist UX/UI Designer
Industry: SaaS
View Designs Directly
View Designs Directly
View Designs Directly
What Is Pukly
What Is Pukly
What Is Pukly
Pukly is designed to streamline and supercharge business growth, sales, and services management. Pukly’s platform empowers users to effortlessly track leads, nurture customer relationships, and close deals with ease. With robust analytics and reporting tools, users can make data-driven decisions, while their intuitive service management features ensure users customers receive top-notch support. Whether the users are a small startup or a large enterprise, Pukly’s software is the key to scaling user’s operations and achieving unparalleled success in the modern business landscape
Pukly is designed to streamline and supercharge business growth, sales, and services management. Pukly’s platform empowers users to effortlessly track leads, nurture customer relationships, and close deals with ease. With robust analytics and reporting tools, users can make data-driven decisions, while their intuitive service management features ensure users customers receive top-notch support. Whether the users are a small startup or a large enterprise, Pukly’s software is the key to scaling user’s operations and achieving unparalleled success in the modern business landscape
Pukly is designed to streamline and supercharge business growth, sales, and services management. Pukly’s platform empowers users to effortlessly track leads, nurture customer relationships, and close deals with ease. With robust analytics and reporting tools, users can make data-driven decisions, while their intuitive service management features ensure users customers receive top-notch support. Whether the users are a small startup or a large enterprise, Pukly’s software is the key to scaling user’s operations and achieving unparalleled success in the modern business landscape
Project Goals
Project Goals
Project Goals
User-Centric Design
Comprehensive Feature Set:
Seamless Integration
Scalability
Data Analytics and Reporting
Customization Options
Efficient Support Tools
Security and Compliance
Marketing and Awareness.
Measurable Impact or KPIs
User-Centric Design
Comprehensive Feature Set:
Seamless Integration
Scalability
Data Analytics and Reporting
Customization Options
Efficient Support Tools
Security and Compliance
Marketing and Awareness.
Measurable Impact or KPIs
User-Centric Design
Comprehensive Feature Set:
Seamless Integration
Scalability
Data Analytics and Reporting
Customization Options
Efficient Support Tools
Security and Compliance
Marketing and Awareness.
Measurable Impact or KPIs
Research
Research
Research
My research approach for designing Pukly is grounded in a user-centric philosophy. I begin by conducting in-depth market research to understand the specific needs and pain points of businesses seeking growth and efficiency in their operations. Next, I engage in user interviews and feedback sessions to gather valuable insights, ensuring the design addresses real-world challenges.
My research approach for designing Pukly is grounded in a user-centric philosophy. I begin by conducting in-depth market research to understand the specific needs and pain points of businesses seeking growth and efficiency in their operations. Next, I engage in user interviews and feedback sessions to gather valuable insights, ensuring the design addresses real-world challenges.
My research approach for designing Pukly is grounded in a user-centric philosophy. I begin by conducting in-depth market research to understand the specific needs and pain points of businesses seeking growth and efficiency in their operations. Next, I engage in user interviews and feedback sessions to gather valuable insights, ensuring the design addresses real-world challenges.
Empathy maps
Empathy maps
Empathy maps
After conducting interviews, we came up with 4 aggravated emapthy maps to better understand and emphatize with our users
After conducting interviews, we came up with 4 aggravated emapthy maps to better understand and emphatize with our users
After conducting interviews, we came up with 4 aggravated emapthy maps to better understand and emphatize with our users
Small Business Owner
Small Business Owner
Small Business Owner
Thinks
Thinks
Thinks
How can I increase revenue and streamline operations?
What strategies can I implement to boost my ROI?
How can I compete with larger businesses in my industry?
How can I increase revenue and streamline operations?
What strategies can I implement to boost my ROI?
How can I compete with larger businesses in my industry?
How can I increase revenue and streamline operations?
What strategies can I implement to boost my ROI?
How can I compete with larger businesses in my industry?
Feels
Feels
Feels
Overwhelmed by the daily tasks of running a business.
Excitement about the potential for growth and success.
Anxious about the uncertainty of the competitive landscape.
Overwhelmed by the daily tasks of running a business.
Excitement about the potential for growth and success.
Anxious about the uncertainty of the competitive landscape.
Overwhelmed by the daily tasks of running a business.
Excitement about the potential for growth and success.
Anxious about the uncertainty of the competitive landscape.
Does
Does
Does
Reviews competitor strategies and software.
Modifies tactics based on competitor and customer behavior.
Tracks website analytics to measure marketing impact.
Reviews competitor strategies and software.
Modifies tactics based on competitor and customer behavior.
Tracks website analytics to measure marketing impact.
Reviews competitor strategies and software.
Modifies tactics based on competitor and customer behavior.
Tracks website analytics to measure marketing impact.
Says
Says
Says
"We need to stay ahead of the competition"
"Our marketing efforts are paying off."
Customer feedback is crucial
"We need to stay ahead of the competition"
"Our marketing efforts are paying off."
Customer feedback is crucial
"We need to stay ahead of the competition"
"Our marketing efforts are paying off."
Customer feedback is crucial
Sales Manager
Sales Manager
Sales Manager
Thinks
Thinks
Thinks
How can I improve the sales team's performance?
Which leads should be prioritized for better conversion?
How can I motivate my sales team to perform at their best?
How can I improve the sales team's performance?
Which leads should be prioritized for better conversion?
How can I motivate my sales team to perform at their best?
How can I improve the sales team's performance?
Which leads should be prioritized for better conversion?
How can I motivate my sales team to perform at their best?
Feels
Feels
Feels
Pressure to meet sales targets and achieve growth.
Frustration when sales targets aren't met.
Pride when the sales team achieves outstanding results.
Pressure to meet sales targets and achieve growth.
Frustration when sales targets aren't met.
Pride when the sales team achieves outstanding results.
Pressure to meet sales targets and achieve growth.
Frustration when sales targets aren't met.
Pride when the sales team achieves outstanding results.
Does
Does
Does
RevImplements improved sales tracking systems.
Analyzes sales reports for performance insights.
Adopts new sales tools and technologies.
RevImplements improved sales tracking systems.
Analyzes sales reports for performance insights.
Adopts new sales tools and technologies.
RevImplements improved sales tracking systems.
Analyzes sales reports for performance insights.
Adopts new sales tools and technologies.
Says
Says
Says
"We need better sales tracking."
"Our sales reports show current trends."
"New sales tools are becoming popular."
"We need better sales tracking."
"Our sales reports show current trends."
"New sales tools are becoming popular."
"We need better sales tracking."
"Our sales reports show current trends."
"New sales tools are becoming popular."
Customer Support Representative
Customer Support Representative
Customer Support Representative
Thinks
Thinks
Thinks
How can I provide quick and efficient service?
How can I reduce response times and increase customer satisfaction?
Are there common issues I can proactively address to minimize support inquiries?
How can I provide quick and efficient service?
How can I reduce response times and increase customer satisfaction?
Are there common issues I can proactively address to minimize support inquiries?
How can I provide quick and efficient service?
How can I reduce response times and increase customer satisfaction?
Are there common issues I can proactively address to minimize support inquiries?
Feels
Feels
Feels
The importance of satisfying customers and resolving issues.
Empathy and patience when dealing with customer complaints.
Stress when handling high call volumes and challenging issues.
The importance of satisfying customers and resolving issues.
Empathy and patience when dealing with customer complaints.
Stress when handling high call volumes and challenging issues.
The importance of satisfying customers and resolving issues.
Empathy and patience when dealing with customer complaints.
Stress when handling high call volumes and challenging issues.
Does
Does
Does
Enhances customer support processes
Monitors and responds to inquiries across channels
Analyzes support tickets for common issues
Enhances customer support processes
Monitors and responds to inquiries across channels
Analyzes support tickets for common issues
Enhances customer support processes
Monitors and responds to inquiries across channels
Analyzes support tickets for common issues
Says
Says
Says
"We're getting more customer inquiries."
"There's a surge in inquiries via chat, email, and phone."
"Support tickets show common issues."
"We're getting more customer inquiries."
"There's a surge in inquiries via chat, email, and phone."
"Support tickets show common issues."
"We're getting more customer inquiries."
"There's a surge in inquiries via chat, email, and phone."
"Support tickets show common issues."
Marketing Director
Marketing Director
Marketing Director
Thinks
Thinks
Thinks
How can I generate more leads and conversions?
What is the most cost-effective way to acquire new customers?
How can I align our marketing efforts with our sales goals?
How can I generate more leads and conversions?
What is the most cost-effective way to acquire new customers?
How can I align our marketing efforts with our sales goals?
How can I generate more leads and conversions?
What is the most cost-effective way to acquire new customers?
How can I align our marketing efforts with our sales goals?
Feels
Feels
Feels
The need to optimize marketing strategies for growth.
Pressure to deliver measurable results from marketing campaigns.
Satisfaction when a well-planned marketing strategy pays off.
The need to optimize marketing strategies for growth.
Pressure to deliver measurable results from marketing campaigns.
Satisfaction when a well-planned marketing strategy pays off.
The need to optimize marketing strategies for growth.
Pressure to deliver measurable results from marketing campaigns.
Satisfaction when a well-planned marketing strategy pays off.
Does
Does
Does
Analyzes marketing channel effectiveness
Adapts to changing customer behaviors
Monitors website traffic increases
Analyzes marketing channel effectiveness
Adapts to changing customer behaviors
Monitors website traffic increases
Analyzes marketing channel effectiveness
Adapts to changing customer behaviors
Monitors website traffic increases
Says
Says
Says
"We need to see which marketing channels work best."
"Competition and customer behaviors are changing."
"Our marketing efforts are boosting website traffic."
"We need to see which marketing channels work best."
"Competition and customer behaviors are changing."
"Our marketing efforts are boosting website traffic."
"We need to see which marketing channels work best."
"Competition and customer behaviors are changing."
"Our marketing efforts are boosting website traffic."
Problem & Hypothesis Statements
Problem & Hypothesis Statements
Problem & Hypothesis Statements
After empathizing with our users, we came up with some problems that they were facing and solutions on how to solve them.
After empathizing with our users, we came up with some problems that they were facing and solutions on how to solve them.
After empathizing with our users, we came up with some problems that they were facing and solutions on how to solve them.
note = for various reasons, only one example of each target audience is shared.
note = for various reasons, only one example of each target audience is shared.
note = for various reasons, only one example of each target audience is shared.
Small Business Owner
Small Business Owner
Small Business Owner
Problem
Problem
Problem
Small business owners struggle to stay competitive and achieve growth in an increasingly crowded marketplace.
Small business owners struggle to stay competitive and achieve growth in an increasingly crowded marketplace.
Small business owners struggle to stay competitive and achieve growth in an increasingly crowded marketplace.
Impact
Impact
Impact
This can lead to stagnating or declining revenues and potentially result in business failure.
This can lead to stagnating or declining revenues and potentially result in business failure.
This can lead to stagnating or declining revenues and potentially result in business failure.
Hypothesis
Hypothesis
Hypothesis
By providing small business owners with a comprehensive growth management software, we can help them streamline operations, identify growth opportunities, and increase revenue.
By providing small business owners with a comprehensive growth management software, we can help them streamline operations, identify growth opportunities, and increase revenue.
By providing small business owners with a comprehensive growth management software, we can help them streamline operations, identify growth opportunities, and increase revenue.
Sales Manager
Sales Manager
Sales Manager
Problem
Problem
Problem
Sales managers face challenges in optimizing their sales teams and achieving sales targets due to the complexity of lead prioritization and team motivation.
Sales managers face challenges in optimizing their sales teams and achieving sales targets due to the complexity of lead prioritization and team motivation.
Sales managers face challenges in optimizing their sales teams and achieving sales targets due to the complexity of lead prioritization and team motivation.
Impact
Impact
Impact
This may result in missed sales opportunities and reduced team performance.
This may result in missed sales opportunities and reduced team performance.
This may result in missed sales opportunities and reduced team performance.
Hypothesis
Hypothesis
Hypothesis
We believe that by offering a sales management software that assists in lead prioritization and provides motivation tools for sales teams, we can improve sales team performance and increase the likelihood of meeting or exceeding sales targets.
We believe that by offering a sales management software that assists in lead prioritization and provides motivation tools for sales teams, we can improve sales team performance and increase the likelihood of meeting or exceeding sales targets.
We believe that by offering a sales management software that assists in lead prioritization and provides motivation tools for sales teams, we can improve sales team performance and increase the likelihood of meeting or exceeding sales targets.
Customer Support Representative
Customer Support Representative
Customer Support Representative
Problem
Problem
Problem
Customer support representatives experience high stress levels and long response times due to a growing volume of customer inquiries and complex issues.
Customer support representatives experience high stress levels and long response times due to a growing volume of customer inquiries and complex issues.
Customer support representatives experience high stress levels and long response times due to a growing volume of customer inquiries and complex issues.
Impact
Impact
Impact
This can result in customer dissatisfaction and decreased loyalty.
This can result in customer dissatisfaction and decreased loyalty.
This can result in customer dissatisfaction and decreased loyalty.
Hypothesis
Hypothesis
Hypothesis
We believe that by offering a service management software that streamlines customer support workflows, we can reduce response times and improve customer satisfaction.
We believe that by offering a service management software that streamlines customer support workflows, we can reduce response times and improve customer satisfaction.
We believe that by offering a service management software that streamlines customer support workflows, we can reduce response times and improve customer satisfaction.
Marketing Director
Marketing Director
Marketing Director
Problem
Problem
Problem
Marketing directors face the challenge of aligning marketing efforts with sales goals and identifying cost-effective customer acquisition strategies.
Marketing directors face the challenge of aligning marketing efforts with sales goals and identifying cost-effective customer acquisition strategies.
Marketing directors face the challenge of aligning marketing efforts with sales goals and identifying cost-effective customer acquisition strategies.
Impact
Impact
Impact
This may lead to inefficient marketing spending and missed growth opportunities.
This may lead to inefficient marketing spending and missed growth opportunities.
This may lead to inefficient marketing spending and missed growth opportunities.
Hypothesis
Hypothesis
Hypothesis
We believe that by providing marketing directors with a software solution that offers data-driven insights and cost-effective marketing channels, we can help them optimize marketing strategies and achieve better alignment with sales objectives.
We believe that by providing marketing directors with a software solution that offers data-driven insights and cost-effective marketing channels, we can help them optimize marketing strategies and achieve better alignment with sales objectives.
We believe that by providing marketing directors with a software solution that offers data-driven insights and cost-effective marketing channels, we can help them optimize marketing strategies and achieve better alignment with sales objectives.
Competitive Audits
Competitive Audits
Competitive Audits
Our competitors: Segment, Seismic, Showell.
We conducted a comprehensive competitive audit to gain valuable insights into our industry landscape and to stay ahead in the highly competitive market. By examining the strengths and weaknesses of our competitors, we were able to identify key differentiators and opportunities to fine-tune our software for growth, sales, and services management. This audit revealed important trends, such as the increasing demand for user-friendly interfaces and advanced analytics. Moreover, we learned that the most successful competitors were offering scalable solutions with robust support features. Armed with this knowledge, we have reoriented our strategy to emphasize user-centric design, data analytics, and enhanced customer support, ultimately enhancing our software's competitiveness and providing a more compelling solution for our target audience.
Our competitors: Segment, Seismic, Showell.
We conducted a comprehensive competitive audit to gain valuable insights into our industry landscape and to stay ahead in the highly competitive market. By examining the strengths and weaknesses of our competitors, we were able to identify key differentiators and opportunities to fine-tune our software for growth, sales, and services management. This audit revealed important trends, such as the increasing demand for user-friendly interfaces and advanced analytics. Moreover, we learned that the most successful competitors were offering scalable solutions with robust support features. Armed with this knowledge, we have reoriented our strategy to emphasize user-centric design, data analytics, and enhanced customer support, ultimately enhancing our software's competitiveness and providing a more compelling solution for our target audience.
Our competitors: Segment, Seismic, Showell.
We conducted a comprehensive competitive audit to gain valuable insights into our industry landscape and to stay ahead in the highly competitive market. By examining the strengths and weaknesses of our competitors, we were able to identify key differentiators and opportunities to fine-tune our software for growth, sales, and services management. This audit revealed important trends, such as the increasing demand for user-friendly interfaces and advanced analytics. Moreover, we learned that the most successful competitors were offering scalable solutions with robust support features. Armed with this knowledge, we have reoriented our strategy to emphasize user-centric design, data analytics, and enhanced customer support, ultimately enhancing our software's competitiveness and providing a more compelling solution for our target audience.
Wireframes & lo-fi Prototypes
Wireframes & lo-fi Prototypes
Wireframes & lo-fi Prototypes
After testing our first low-fidelity (lo-fi) prototypes, we gathered several valuable insights that informed our product development process. Some of the key points we learned include:
Usability Challenges: Users encountered navigation and usability challenges, highlighting the need for more intuitive interfaces. This indicated that we should simplify our user flows and improve the overall user experience.
Feature Prioritization: Users expressed interest in certain features but also identified others as less essential. This feedback allowed us to prioritize feature development based on user preferences and needs.
Clarity of Information: Users emphasized the importance of clear, concise information presentation. This feedback guided us in refining our data visualization and content layout to ensure users can easily understand and interpret the information.
Desire for Customization: Users appreciated the flexibility to customize certain aspects of the software, such as dashboard layouts and report formats. This informed our decision to include more customization options.
After testing our first low-fidelity (lo-fi) prototypes, we gathered several valuable insights that informed our product development process. Some of the key points we learned include:
Usability Challenges: Users encountered navigation and usability challenges, highlighting the need for more intuitive interfaces. This indicated that we should simplify our user flows and improve the overall user experience.
Feature Prioritization: Users expressed interest in certain features but also identified others as less essential. This feedback allowed us to prioritize feature development based on user preferences and needs.
Clarity of Information: Users emphasized the importance of clear, concise information presentation. This feedback guided us in refining our data visualization and content layout to ensure users can easily understand and interpret the information.
Desire for Customization: Users appreciated the flexibility to customize certain aspects of the software, such as dashboard layouts and report formats. This informed our decision to include more customization options.
After testing our first low-fidelity (lo-fi) prototypes, we gathered several valuable insights that informed our product development process. Some of the key points we learned include:
Usability Challenges: Users encountered navigation and usability challenges, highlighting the need for more intuitive interfaces. This indicated that we should simplify our user flows and improve the overall user experience.
Feature Prioritization: Users expressed interest in certain features but also identified others as less essential. This feedback allowed us to prioritize feature development based on user preferences and needs.
Clarity of Information: Users emphasized the importance of clear, concise information presentation. This feedback guided us in refining our data visualization and content layout to ensure users can easily understand and interpret the information.
Desire for Customization: Users appreciated the flexibility to customize certain aspects of the software, such as dashboard layouts and report formats. This informed our decision to include more customization options.
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Blogs
Individual Blogs
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Hi-fi Prototypes
Hi-fi Prototypes
Hi-fi Prototypes
These insights from testing our Hi-fi prototypes have been instrumental in shaping our software's development roadmap, ensuring that we create a more user-friendly, feature-rich, and competitive solution that aligns with our users' needs and expectations.
Feedback and Reporting: Users found the feedback and reporting features to be valuable, suggesting that enhancing these capabilities could provide a significant benefit to our users.
Integration Needs: Several users expressed a desire for better integration with existing tools and systems, which helped us understand the importance of seamless integration capabilities.
Performance and Speed: Users provided feedback on the software's speed and performance, leading us to optimize load times and system responsiveness.
Clarity of Value Proposition: We discovered that some users were unclear about the unique value proposition of our software. This feedback drove us to refine our marketing messaging and emphasize the key benefits.
User Feedback Integration: We observed the value of incorporating user feedback loops into our development process. This iterative approach allows us to continuously improve the product based on user preferences and pain points.
These insights from testing our Hi-fi prototypes have been instrumental in shaping our software's development roadmap, ensuring that we create a more user-friendly, feature-rich, and competitive solution that aligns with our users' needs and expectations.
Feedback and Reporting: Users found the feedback and reporting features to be valuable, suggesting that enhancing these capabilities could provide a significant benefit to our users.
Integration Needs: Several users expressed a desire for better integration with existing tools and systems, which helped us understand the importance of seamless integration capabilities.
Performance and Speed: Users provided feedback on the software's speed and performance, leading us to optimize load times and system responsiveness.
Clarity of Value Proposition: We discovered that some users were unclear about the unique value proposition of our software. This feedback drove us to refine our marketing messaging and emphasize the key benefits.
User Feedback Integration: We observed the value of incorporating user feedback loops into our development process. This iterative approach allows us to continuously improve the product based on user preferences and pain points.
These insights from testing our Hi-fi prototypes have been instrumental in shaping our software's development roadmap, ensuring that we create a more user-friendly, feature-rich, and competitive solution that aligns with our users' needs and expectations.
Feedback and Reporting: Users found the feedback and reporting features to be valuable, suggesting that enhancing these capabilities could provide a significant benefit to our users.
Integration Needs: Several users expressed a desire for better integration with existing tools and systems, which helped us understand the importance of seamless integration capabilities.
Performance and Speed: Users provided feedback on the software's speed and performance, leading us to optimize load times and system responsiveness.
Clarity of Value Proposition: We discovered that some users were unclear about the unique value proposition of our software. This feedback drove us to refine our marketing messaging and emphasize the key benefits.
User Feedback Integration: We observed the value of incorporating user feedback loops into our development process. This iterative approach allows us to continuously improve the product based on user preferences and pain points.
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Blogs
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Individual Blogs
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Style Guide
Style Guide
Style Guide
Key Takeaways
Key Takeaways
Key Takeaways
Throughout this entire project, I’ve gained valuable insights that have shaped my approach and perspective. I learned the importance of putting the user at the center of the design and development process, ensuring that their needs and preferences are my guiding principles. I’ve recognized the significance of adaptability and iterative improvement, continually refining the software based on user feedback and evolving market trends. Collaboration and communication within the team have been instrumental, fostering innovation and aligning our efforts. Moreover, I’ve come to appreciate the value of staying agile in the face of changing circumstances. Ultimately, this project has reinforced the notion that success in software development lies in a user-centric, adaptive, and collaborative approach that remains open to improvement and change.
Throughout this entire project, I’ve gained valuable insights that have shaped my approach and perspective. I learned the importance of putting the user at the center of the design and development process, ensuring that their needs and preferences are my guiding principles. I’ve recognized the significance of adaptability and iterative improvement, continually refining the software based on user feedback and evolving market trends. Collaboration and communication within the team have been instrumental, fostering innovation and aligning our efforts. Moreover, I’ve come to appreciate the value of staying agile in the face of changing circumstances. Ultimately, this project has reinforced the notion that success in software development lies in a user-centric, adaptive, and collaborative approach that remains open to improvement and change.
Throughout this entire project, I’ve gained valuable insights that have shaped my approach and perspective. I learned the importance of putting the user at the center of the design and development process, ensuring that their needs and preferences are my guiding principles. I’ve recognized the significance of adaptability and iterative improvement, continually refining the software based on user feedback and evolving market trends. Collaboration and communication within the team have been instrumental, fostering innovation and aligning our efforts. Moreover, I’ve come to appreciate the value of staying agile in the face of changing circumstances. Ultimately, this project has reinforced the notion that success in software development lies in a user-centric, adaptive, and collaborative approach that remains open to improvement and change.